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South-West Texas Border SBDC Network Business Advisor Janie Caballero outperforms again

South-West Texas Border SBDC Network Business Advisor Janie Caballero outperforms again

(September 23, 2013) Janie Caballero, a Senior Business Advisor at The University of Texas-Pan American (UTPA) Small Business Development Center (SBDC), was awarded the 2013 “State Star” for her outstanding work performance throughout the year. She was honored at the America’s Small Business Development Center (ASBDC) National Conference in Florida. The University of Texas-Pan American SBDC is part of the South-West Texas Border SBDC Network at the University of Texas at San Antonio (UTSA) Institute for Economic Development.

Caballero, who counsels local prospective and existing business owners through the UTPA SBDC, earned this year’s top honor with her impressive client results:

  • Over 222 total client jobs created and maintained
  • 27 client businesses started and expanded
  • 39 client capital formations totaling over $54 million
  • Over 1,000 hours of advising effort

Caballero is a Certified Business Advisor (CBA) IV, and earned the “State Star” honor for 2012 as well. She specializes in topics such as customer service and restaurants, and also counsels clients in the healthcare businesses and Mexican clients seeking to invest directly in the area.

Caballero said her work with area entrepreneurs is easy in comparison to the challenges faced by small businesses. “The true mega stars are the individuals we meet on a daily basis. They risk everything and work 24/7 to start and run their businesses. The Rio Grande Valley is fortunate to have this robust entrepreneurial spirit with all of its positive effects. I am but one of several advisors at the UTPA SBDC who supports their efforts,” she said.

Caballero is a true asset to the SBDC and local community. Center Director Maria Juarez-Serna said, “Janie has held steadfast in contributing impact and has provided great support to the overall operations of the SBDC.”

“Janie emerged for the second year in a row as the winner in a very competitive field of top performing business advisors. We are pleased and proud to have her represent us so well,” said South-West Texas Border SBDC Network Director Albert Salgado.

The South-West Texas Small Business Development Center Network is comprised of 10 field centers, one of which being the UTPA SBDC, specialty centers in international trade and government contracting, and a rural business program that serve a 79-county region.



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The Institute for Economic Development is funded in part through the State of Texas and a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities or limited English proficiency will be made if requested at least two weeks in advance.